My primary business idea for this course is my game development company, Dropkick Games. I suppose that is misleading. This company already exists! However I plan to use my company for the business plan project in this class. Dropkick was born out of the South Sound Entrepreneur's Weekend as a matter of fact, which is very fitting in the context of this course. It was there I met two game enthusiasts that myself and two good friends joined with to create the company. We are working on our first title, hoping to release it for PC and Mac. Our goal is to create games that embody the same appeal and quality standards of the classics, while providing the player with a unique experience that they will find refreshing and enjoyable. In terms of growth, I can see this company growing in both staff size and the scope of our titles as well. This would mean making the transition from an indie company made of a few guys to something more corporate and hierarchical. However, things may work out such that we stay indie and are successful doing that, which would allow us the freedom and ease of workflow that comes with having such a small group.
A second idea I had was for a custom PC building company, based on the web, but with a personal touch. There are already custom PC shops online, but where this company would break the mold is in offering personal (via phone, email, or instant messaging) contact with a customer to determine just what they need and want. On top of this, the company would cater to two separate demographics: the traditional super user that wants a high end, custom machine with case mods and high end hardware, but also the more ordinary computer user. This business would attempt to pull in the market of people that would go into a Best Buy or Fry's in order to purchase a computer, and give them a competitively priced custom computer with the benefit of knowledgeable, personal help in selecting something right for them. Growth here would involve the hiring of personnel to communicate with customers on their needs, people to assemble the computers, and people to do accounting. This would free me to manage things like deals with hardware manufacturers or contracts with clients.
My third, and admittedly less fleshed out idea, is to have a custom guitar and bass pick designing company. This would be another web based company, where a musician could send in an image to have printed on their picks, or choose from a variety that we would provide. Additionally, the company would provide a wide array of shapes, thicknesses, and materials like bone, wood or metal. This would allow players to attain something that looked like they wanted, and would feel and respond in a way that would suit their playing style. Expansion from here would come in the form of hiring staff, and partnering with music retailers like Guitar Center to carry some of our product, and allow us to interest players who visit these retail stores into getting a custom set of picks made.
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